Bulldog Snags New ‘Miraculous’ Licensees

Maad Toys, Rubie’s and Gemma International have signed on to extend the animated series in the region.

Bulldog Licensing has tapped a trio of licensees to create new merchandise inspired by the animated superhero series “Miraculous” for the U.K. market.

New partners for the series’ licensing program include Maad Toys for color-in backpacks, shoulder bags, handbags and purses; Rubie’s Costume Co. for dress-up items; and Gemma International for greeting cards, gift packaging and partyware.

Additionally, the new licensees will join other partners in the program, including Aykroyds/TDP for nightware and underwear; Whitehouse Leisure for amusement plush; and Dreamtex for bedding and homewares, among many others.

“‘Miraculous’ is a truly beautiful show with engaging storylines that tap into the superhero phenomenon,” says Rob Corney, group managing director, Bulldog Licensing. “This is reflected in a rapidly growing licensing program that I’m sure we will be adding to again very soon.”